Pink has always been a divisive colour: Fans of the shade can't get enough of it, while those in the opposite camp wear their distaste like a badge of honour. Love it or hate it, there's no denying that the colour is having a moment. From fashion to beauty to travel accessories, millennial pink is popping up everywhere — and racking up thousands of Instagram likes along the way.
Apparently, having monochromatic decor is an effective tactic to get you tons of free marketing buzz, since the number of millennial pink places is growing by the day. We've previously delved into the potential reasons why this pastel tone has struck a chord with so many people, and now we're telling you where to go to for these covetable social media fodder. From hotel suites to royal palaces, click ahead for 10 pinked out destinations to add to your Instagram pilgrimage.
Normann Copenhagen, Copenhagen, Denmark
When the Danish home brand relaunched its Copenhagen flagship in late 2016, it made sure to jump on the millennial pink bandwagon: The store now features a basement gallery room decked out in pink from wall to ceiling.
Pink Holiday, Yokohama, Japan
There's simply no way a Barbie-themed café can be done in any color but pink. This over-the-top establishment houses 200 Barbie dolls, and visitors are welcome to pose in a life-sized, millennial pink box packaging.
Pietro Nolita, New York City
The Italian eatery serves standout pasta dishes, but the all-pink furnishings probably accounts for its Insta-fame: You can hardly walk past the Soho restaurant without bumping into someone posing for photos in front of the pink facade. Another highly sought after photo backdrop is the pink bathroom.
Sketch, London, United Kingdom
Pink lovers can't get enough of this restaurant's swanky and extremely photogenic decor. Keep an eye out for the male service staff, who are all suited in the trendy colour.
Boca Raton Resort, Boca Raton, FL
With the exterior and events hall painted entirely in light pink, this resort is a dream wedding venue for fans of the colour.
The Museum of Ice Cream, Los Angeles, CA
This super buzzy museum is likebait, personified. The establishment managed to attract an all-star crew of celebrities, from Beyoncé to Kylie Jenner, to its fabled installations — many of which are in millennial pink.
Budelli, Italy
Thanks to an abundance of crushed corals and microscopic prawns, the sands of this beach appears to be pink. Unfortunately, way too many tourists have tried to take home bottles of sand as souvenirs, so swimming or walking on the beach is now forbidden. However, you'd still be able to capture the rosy glory from the vantage of a helicopter.
Hawa Mahal, Jaipur, India
Jaipur is famously known as the "Pink City," due to the terracotta colour many of its buildings are painted in to symbolise hospitality. The Hawa Mahal, also called "Palace of The Winds" is perhaps the most famous pink historical landmark in the Old City. Depending on the time of day you're taking the photos, the colour of the building shifts from dusty pastel to a deeper salmon hue.
The Eloise Suite, The Plaza Hotel, New York City
Inspired by Eloise, the iconic children's book character and permanent resident at The Plaza, this suite is a pink lover's dream-come-true. The whimsical decor — featuring pink-and-white stripes and a bold mix of patterns — is the work of daredevil designer Betsey Johnson.
Lemon Laine, Nashville, TN
This all-natural beauty and wellness store has an Instagram-ready interior that draws you right in — the pink wicker bar stools and wallpaper have a lot to do with it.
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